Challenge
Develop a content based site for the new Platinum Credit Card where employees can have fun with sharing what type they are within the work place.
Solution
The site allowed text types to be posted within a type pool, videos to be uploaded, a type generator, an interactive Type Times news letter and wallpaper/screensaver to be downloaded. The site ultimately drove people to the HSBC corporate site, illustrating how the new card could improve the lives of people who spend all their time in the office.
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- HSBC Microsite
